The spread of Mobiles
The spread of Mobiles is exponential today. It enables their user to access a set of available functions anytime, anywhere that were previously only available from a landline.
The rhythm of use is growing more quickly than the number of connected users. To give a concrete example, BNP noticed that, over a 30-month period, the number of connected customers had risen by 15% but that the number of connections had grown by 60%.The variety of Mobiles has led Enterprises to understand the use habits.
For example, "Voyages SNCF" noticed that:
- Smartphones are used by young people, particularly in the morning
- Tablets are used by an urban and educated population, mostly in the evening
- PCs or laptops are used during office hours, most
probably at the workplace.
The bring-your-own-device (BYOD) phenomenon
Some employees are victims of the "Sunday-evening, Monday-morning" syndrome: Sunday evening, they use their modern mobile that they are used to. Monday morning, they find themselves in front of their old PC at work and struggle to accept it, hence the desire to be able to use their mobile within the Enterprise. Integrating these mobiles into the Enterprise information system then poses problems linked to security, compatibility with existing applications, ergonomic standards...
To control this integration, some enterprises have preferred to give their employees new mobiles that they can also use for personal needs: it is then easier for the Enterprise to manage the security or updates of applications.
The "no contact required"
The "no contact required mobiles", which respect the Near Field Communication (NFC) standard, enable us today to pay for our purchases, pay for the car park, buy and validate transport tickets, use loyalty points or even read tags to get practical information. You just have to choose an NFC-compatible phone: estimated to represent 50% of the market at the end of 2013.
Equipped with a chip or a sensor, all the objects around us are empowered to be connected and produce data.These are not only Mobiles (Smartphones and Tablets), but also:
- Interactive kiosks made available by enterprises
- Digital stickers
- Various sensors
- Connected Vehicles
- Digital glasses, watches...
Les Echos - L'internet des objets (article in French: "The Internet of things")
In 2020, the number of connected objects could reach 80 billion worldwide, according to Idate, a think tank specialized in the digital economy...
Not only increased comfort but also a change of Model
The new connected objects often lead to a profound Transformation of the Enterprise Model. It is not just a question of computerizing existing processes (e.g., direct sales on a smartphone versus sales in a physical network). Whole sections of the enterprise are brought into question by these new technologies. As an example, remote expertise in the insurance industry deeply modifies the expert's role.
The story of George the Baker is made available under the terms of the
Creative Commons Attribution - NoDerivatives 4.0 International license.