Differentiate the products by country

But the opening of new shops in the USA is not a success.

Even if customer expectations towards the Products tend to become standardized on a global level, some local specificities may remain…

We have to refine our analysis on taste and customer expectations to adapt our Product… But, these local adaptations don't necessarily undermine the whole Product Model.

The Baker discovers that Americans love cinnamon: he adapts his products which meet with much success. He adapts his Product Models to clearly separate what is specific to each country.

  1. Some specializations by country remain

    The specializations by country that remain are linked to 2 domains:

    • Regulations, tax system, local norms which are imposed by the local authorities.
    • The fundamentals of Culture: language, dietary habits, personal image (in the USA, you need to have a big car or a big house to be well viewed)
  2. How do we personalize the Products and Services?

    To personalize Goods, the most effective technique consists in isolating the parts that can be personalized as Components, so that the architecture of the Goods and most of the pieces are reusable and that assembling the specific parts is easy.

    To personalize Operational Information,
    • we have to begin by translating the language. In view of the differences in concept in the different cultures, a literal translation is not always enough: we need to know how to adapt the Information.
    • We also have to try to locally produce  the information that is only used locally. It is not always possible: for example, satellites can provide weather information that is only used locally.

    To personalize Information for the Model, we have to do as for Goods, that is to say build in the form of components to isolate the local part and play with the language.

    To personalize the Services, there is less pressure as Services are generally executed locally: only the Service Model has to be built in component form, as described above, to adapt language, taxation and regulation factors.

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The story of George the Baker is made available under the terms of the
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